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What the heck is sentiment analysis anyway?

Understanding the general public feeling towards your brand was once as simple as reading a few media clips. Social media and a 24-hour online news cycle now means your brand could be mentioned 10,000...

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MediaVantage and Lexalytics to offer multi-language sentiment analysis

In January we announced significantly enhanced online media monitoring capabilities within the MediaVantage platform. Today, we’ve got more good news to share. Powered by Lexalytics, a leader in...

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